Marketing On A Budget – Keyboard and Robot Army

This is more related to Art Klick than Million Dollar Leg, but anyone into guerrilla marketing (marketing on a budget) might find this interesting.

About 7 weeks ago Molten Media gave me about 10 computers, 5 monitors and 30 keyboards for free. I pulled the computers apart to use the electronic parts to make robot’s on canvas. This was my first real attempt at art and is was really fun.

I aim to place the robot’s around the local tertiary arts institutes with flyers to promote Art Klick to New Zealand’s talented students. If they sign up with Art Klick and I use their artwork for part of the Million Dollar Leg tattoo they get $1,000 – which should hopefully encourage them to join up!

My friend Simon and I also placed the 30 spray painted keyboards around Christchurch CBD a few weeks ago for some fun – (only two got stolen!) Got some good feedback and will probably do it again at some stage.

Below are a few pics of the robots and keyboards.

PS – Also working on making a video to explain the Million Dollar Leg concept more clearly as there still seems to be some confusion, aiming for it to be out early next week.

Thanks for visiting the MDLP blog,

James

New Video, New Sponsors and A Wish List

New Video
This weekend we have been working on ideas for a new video to explain the idea more clearly and hope to have that ready by Tuesday/Wednesday so stay tuned.

New Sponsors
This week I have been busy contacting companies to see if they are interested in getting on board – most are happy to support via some contra which is great. Below is a list of confirmed sponsors.

Bex Esler – Graphic Designer

X-StatiQ – Web and Graphic Design, Printed Media, Advertising, Cartoons and Illustrations

Inkode – Internet Marketing and Search Engine Optimisation

I am also in negotiations with:
- Emerica Shoes
- Volcom Stone
- Working Style
- Stella Artois
- Wither Hills
For more info and my wish list check out the sponsor’s page.

Doco by Blair Ensor RDU 98.5 FM – The Cut Lunch

This is the awesome podcast doco that Blair from The Cut Lunch on RDU 98.5FM put together for the project: Million Dollar Leg Documentary by Blair Ensor – RDU 98.5FM

BBC Radio UK Interview

Just got an email this morning to have an interview on BBC Radio for the UK on Monday morning (Their Sunday night) which is HUGE – Going out to millions of listeners.

BBC Radio UK

I can’t believe how well this idea has been received! Any companies want to be talked about on international radio? Quick – get on board fast and I will be able to name you as a sponsor.

If interested email me on james@artklick.com

CTV – Forbes – Stuff – Nelson Mail

Jessica Horne from CTV has just pointed me to the footage from the July 16th episode of ‘Today in Canterbury’ (below)

Javier Espinoza from Forbes.com called me last night and wrote an article for the international business website FORBES – which is huge!

Forbes article by Javier Espinoza

From that Stuff.co.nz picked it up (which is how I got the international press at the start – Thanks Stuff!)

Stuff.co.nz Article

And Nelson Mail..(Same article but still cool)

Nelson Mail

Still waiting to find out about The Press article….

Tomorrow is sponsor calling day – who wants lots of exposure for cheap????

Ad Businnes – Greece’s marketing magazine and El Mundo – Spains Newspaper!

I have just had word from Dimitris Tsoukalas that they have published the article in Ad Bussines – Leading Greek marketing magazine <—– Click here to view.

With the help of babelfish I translated it and was very impressed! Thanks so much to Dimitris

Ad Bussines - Leading Greek Marketing Magazine

Moncho Veloso also wrote a great article for Spains leading newspaper El Mundo – Click here to view. You can translate it by Right Clicking on the page/ Page Info / Translate Page into English.

He even translated the video into spanish subtitles which was really cool

El Mundo - Leading Spanish Newspaper

I have also just had a call from Forbes.com for an article on their news website which is HUGE too!

If you want international advertising this is the time to get on board and be a leader! Bid on the auctions on eBay and Zillion or email me for more information – Everyone wants to know what sponsors are interested.

Tomorrow I will create a wish list of companies I would love to be involved.

Thanks to everyone for their interest and encouragement in this project – it has been fun so far and I couldn’t do it without the help of the media and public.

Zillion and eBay online auctions are both live at $500 reserves

Million Dollar Leg Tattoo outline to be auctioned on eBay and Zillion

What the completed product will look like.

The first tattoo (above) is “The Orange Bangle” by loyal and talented Art Klick artist Kim Loasby. The tattoo is 40 square cm which would be $20,000 NZD. I don’t expect anyone to pay that much so have decided to sell half of it on Zillion and the other half on international auction site eBay.

Each auction is for half of the 40cm tattoo (20cm each auction) and have $500 reserves.

If you are an advertiser and value website traffic and brand exposure this is bargain. By winning the auction you will be mentioned in physical and social media, on the facebook groups, blogs and the YouTube series.

“Web 2.0″ features such as social media, social networking and viral campaigns are some of the most cost effective ways to promote your brand to millions of people and get quality visitors to your website, if done correctly. Within three days The Million Dollar Leg Project went international and had been talked about in UK, Russian, Polish, Spanish, Greek and Chinese news websites plus been on 4 national radio stations, the front page of The Guardian in Ashburton, in The Press (The South Island’s largest newspaper and in Avenues magazine.

By being the winners of these auctions you are bound to get more exposure than any kind of press release and at a far more affordable price than a viral campaign designed for your company alone. Your peers will view you as an early adopter and leader into new advertising mediums while also supporting New Zealand art and charities.

Plus it will be fun! I’m a good kid – I will happily represent your company as much as possible and be very thankful that you took a risk on me.

I know this idea is pretty different, but if done right we could get a lot of great companies together on one website, some cool artwork tattooed and a lot of website traffic.

With all the financial doom and gloom, murder/abuse/abduction/scandals etc that plague the news I hope this can be a bit of fun and show the lighter side of life

Take it easy,

James

Analog Snow and Skate Clothing Sponsor and The Press Article

Just a quick post before I go to bed (4 hrs sleep).

Analog Snow and Skate (My favourite skate clothing company) have come on board as sponsors which is huge!

They hooked me up with a T Shirt, Sweater and Jeans which is mint – I needed some new clothes real bad!

Distributed 30 Keyboards round Chch CBD with ArtKlick.com stickers on them (pics to come soon) and only two were stolen. Will put them round Canterbury Uni, D&A and Polytech tomorrow with some robot art.

AND did a photo shoot with The Press – The South Island’s main news paper and it looks like it is going to be in The Weekend Press which is greeeeat!

So things are going well, tired but stoked as.

AG Army

Half of first tattoo for sale on Zillion.co.nz and half on eBay.com

Yesterday afternoon I got the outline for the first tattoo at Inkgrave in Edgeware, Christchurch.

Got some great media coverage with CTV filming my first TV interview and Blair from The Cut Lunch show on local student radio station RDU recording the action for a podcast doco.

The first tattoo (below) is “The Orange Bangle” by loyal and talented Art Klick artist Kim Loasby. The tattoo is 40 square cm which would be $20,000 NZD. I don’t expect anyone to pay that much so have decided to sell half of it on Zillion and the other half on international auction site eBay.

Each auction is for half of the 40cm tattoo (20cm each auction) and have $500 reserves.

I have also got a small installation planned for Christchurch CBD this morning to draw attention to this blog and advertise the two listings.

AND I got my first official paying sponsor last night! Brendan Smith the founder of Apage.co.nz a new social networking website for New Zealand. Apage is still in the development phase and I am advising him with a redesign for the whole site into a whole new (secret) niche that I think has huge potential both in New Zealand and internationally.

So keep an eye on the auctions and this blog as I try to post news every day due to the constantly developing nature of this idea and what is involved.

If you miss out on this auction or are interested in becoming a sponsor/advertiser please check out the new packages I have made up to suit everyone.

Also – are there any flash animation designers out there who would be interested in building the MillionDollarLeg.co.nz website – should be a fun project (as this one is just temporary).

Below are some pretty pics for y’all.

The Orange Bangle by Kim Loasby – Half auctioned on Zillion and half on eBay

Going once, Going twice, SOLD!

The Original – What the completed tattoo will look like

Sponsorship Packages

I have decided to change the minimum from 10cm/$5,000 to 1cm/$500 to make it more affordable for a company or organisation to get involved.

Please check out the new packages below.

Bronze Sponsor 1-4cm / $500 – $1,999
- A logo and link to a website of your choice
- An invitation to the Million Dollar Leg Party – when the tattoo is completed

Silver Sponsor 4-8cm / $2,000 – $3,999
- A logo and paragraph on your company + a link to a website of your choice.
- An invitation to the Million Dollar Leg Party – when the tattoo is completed
- An A3 stretched canvas print of the completed tattooed leg RRP $145 NZD (delivered worldwide)
- Mentioned as a major sponsor in media coverage (when possible)

Gold Sponsor 8-14cm / $4,000 – $6,999
- A logo and paragraph on your company + a link to a website of your choice.
- An invitation to the Million Dollar Leg Party – when the tattoo is completed
- An A2 stretched canvas print of the completed tattooed leg RRP $200 NZD (delivered worldwide)
- Mentioned as a major sponsor in media coverage (when possible)/
- Promoted as a major sponsor on facebook and the YouTube series with a mention of you as a sponsor in the video for the tattoo you sponsor.
- Become an automatic sponsor of www.ArtKlick.co.nz, a logo on the homepage for 1 year and first rights to future sponsorship and competitions.

Platinum Sponsor 14cm+ / $7,000+
- A logo and paragraph on your company + a link to a website of your choice.
- An invitation to the Million Dollar Leg Party – when the tattoo is completed
- An A2 stretched canvas print of the completed tattooed leg RRP $200 NZD (delivered worldwide)
- Mentioned as a major sponsor in media coverage (when possible)
- Promoted as a major sponsor on facebook and the YouTube series, with a mention of you as a sponsor in the video for the tattoo you sponsor.
- Become an automatic sponsor of www.ArtKlick.co.nz, a logo on the homepage for 1 year and first rights to future sponsorship and competitions.
- An exclusive photo shoot with my leg and your product with full rights to the images (at your cost for travel etc)
- A 2 hour in house or phone call meeting on marketing ideas and tactics for your company. (At your cost in in house for travel – totally optional)

There should be something for everyone here with some great benefits.
It is highly likely at all sponsors will get a huge amount of exposure and traffic to their website – and hopefully sales and new clients. With over 7,000 page views in 6 days and international coverage it is looking good so far.

Another benefit is www.milliondollarleg.co.nz is already well respected by Google and by linking out to your website it should improve your Google rankings. Not to mention the links to your site from other media and blog coverage of the stories etc. (News sites are well respected by Google.)

This is an exciting new idea that will result in people identifying your company as an innovator and early adopter. By being associated with the “Next Level of Marketing” you will appeal to a wide range of demographics and develop your public image.

Please note: All companies should read Unleashing The Ideavirus by Seth Godin – it is totally free and highly recommended (along with the rest of his books – Purple Cow, Meatball Sundae etc).
Also subscribe to his blog for daily tips and advice.

If interested please direct all enquiries to james@artklick.com or Ph on +64 27 320 9881